Google Business Reviews & Why You Need Them
Have you ever searched for a product or service online, only to be bombarded with dozens of results? How do you decide which sites to trust, and which ones to ignore? Thanks to Google reviews and star ratings, it’s now easier than ever before to make an informed decision about a business.
Google Reviews Lead To Conversions
Google reviews are one of the primary ways that consumers learn about businesses today. When someone searches for a product or service provider on Google, they often base their opinions about potential service providers based on the star ratings and reviews that appear in search results. In fact, many people will even go out of their way to visit websites that have received high ratings from past customers. This is especially true for attorneys. Good reviews for your practice translates into better leads. If you’ve neglected your reviews, you’ve likely seen a drop in traffic after the map algorithm update.
Build A Strong Online Reputation
If your law firm wants to attract new cases and gain the trust of potential clients, it’s important to start building a strong reputation online. The best way to do this is by encouraging your current clients to leave positive reviews on websites like Google, Facebook, and Yelp. Google is the most vital.
Ways To Get More Online Reviews
The easiest step is to go into your business manager profile and copy the review link, drop it in an email and then send it to those clients whom you feel are more likely to leave a good review. If you’re a First Page client, you can simply ask First Page for your review link and the template review email and copy and paste that template into your email, and send it out.
Many attorneys are uncomfortable with the idea of asking for a review, it feels intrusive and bothersome and many do not want to “put the client out” thus, months and years can go by before an attorney takes that next step. Unfortunately, with the new algorithm changes, reviews, as we have always shared with our clients, are of the utmost importance these days, more so than 1-2 years ago when we shared clients’ review links and templates with them.
Newsletter
Another great hack to getting online reviews without having to feel as though you’re intruding on your clients is to share a monthly newsletter and put the review link in that newsletter. This is a surefire way to share the review link without feeling maximum pressure.
Lastly—if you need help obtaining reviews, don’t hesitate to reach out to us for help!
If you need some extra help getting started with reviews, contact us today. We would love to share our expertise with you and can easily grab your review link for you.
–First Page Team
