Attorney SEO Is Not For The Faint Of Heart
Trying to rank yourself or build yourself up from scratch and trying to claw your way up Google’s search is time-consuming, frustrating, and even heartbreaking for individual attorneys. We have heard it all before. While you attempt to run your practice and build up your client base and caseload, you may be trying to grapple with how google search works. You have likely heard of the term SEO (Search Engine Optimization) and might even have a great idea of what it means but haven’t fully grasped all of the intricate elements involved.
Tedious and Stressful
When you are looking for leads and trying to drum up business, chances are that you have done some research on how to improve your website on Google. You may have even begun the process of writing your online content and blogs and still, you’re not sure why it isn’t working or why attorneys with less experience and poor reputations might be outranking you. The answer is simple, Legal SEO can be hard and requires time and dedication, time that you really don’t have because you need to dedicate valuable hours of time to your clients, their families, and their cases.
It Won’t Get Easier
Google is constantly changing its algorithms and as an attorney, trying to keep up with every new piece of the puzzle is daunting. There are thousands of ranking factors and you’ve probably only scratched the surface. Google has gotten more and more difficult for laymen and it’s only going to get more difficult and complex. Ranking you on the first page of Google is not limited to the pages or blogs that you write, every element of your online presence is part of the puzzle. This includes onsite and offsite Search Engine Optimization, your social presence, and more.
Dedicated Legal SEO Is The Best Approach
The best formula and tool that you can have in your arsenal is that of an experienced Legal SEO Team. Why is having a Legal SEO professional important? Because just as a client may come to you for your niche legal practice area based on the assumption that you have a focus in that area and can help their case, the same is true for SEO.
Would a client that’s been in an accident retain an attorney who is popular for Workers’ Comp? Not likely and the Workers’ Comp attorney can put his best foot forward, after all, he or she is licensed to practice law but that settlement may be an entirely different settlement if the client worked with a Personal Injury Lawyer. A general SEO team will be working on daily projects that may range from retail to real estate and a variety of other specialties whereas a Legal SEO Team strictly works on ranking Legal SEO. That’s who we are, First Page Attorney. We strictly work with attorneys and have been ranking attorneys on the first page for well over a decade.
First Page Attorney Can Help
Are You Ready To Outrank Attorneys In Your Practice Area? A quick, no-strings-attached call with First Page will put you on track for better optimization and visibility. Contact us today to learn more about how we can help you.