First Call: Call Tracking For Attorneys

If you’re an attorney, you’re in the people business. First Call is a great service for both single practice attorneys and law firms. First Call offers call tracking and call analytics so attorneys can track phone call conversions, as well as monitor call quality.

Expanded Services For 2022

First Page is an internet marketing firm that specializes in SEO, AdWord/PPC, and Marketing for attorneys. To expand our offerings and provide clients with more valuable products and services, we are developing multiple streams of key services. The first for 2022 is the development of our First Call service to help our clients realize maximum return on call leads.

First Call tracks calls from all sources: there is no more deciphering where a lead came from as First Call tracks every call, including where the call is sourced from. This service also helps us to gain more insight into call quality and call conversions for our clients. Let’s take a look!

Three-Point Plan

First Call is a three-point plan in order to be effective, this includes:

• call tracking software
• call recording
• and call flow software

How Does First Call Work?

Call Tracking, Source Reporting, and Recording

Capturing Important Details

The call recording and call tracking software are what keep the caller’s information like phone number, time of call, and call duration when they call a business through ads, social media, landing page, or website. It will also track keywords (more on that below).

How First Call Can Help The Law Practice & SEO: Two Major Benefits

Quality Assurance

First Call provides a way for consumers to call law practices and offer value by building trust between practices and clients with organized call quality assurance. The service provides attorneys with another way to call potential clients back after the initial contact has been made. It is also valuable after calls have been missed or even mishandled by an admin. It will allow the principals to review how their team is handling calls and whether or not the lead is lost during that call. 

A taboo subject that is critical in any practice is intake. Unfortunately, we have learned that very often, attorneys are not aware of precisely how many calls they received or whether or not a caller hung up or was disappointed and ended a call early. Quality assurance using First Call can assist the practice in identifying where something may be amiss and work towards addressing any internal call-handling issue. This allows the attorney or firm to make adjustments on their end to ensure maximum quality assurance is achieved on the office end.

Good For Search Engine Optimization

Call Flow Insights Provide Great Untapped Reporting For Marketing & SEO Updates

First Call allows businesses to track how many calls they are getting from organic search, paid search, and social media. Tracking these words can help indicate if certain keywords can be ranked higher or not. With First Call’s keyword tracking features, you will discover what keywords led them to the call. For example, if someone types ‘___attorney near me’ into google and clicks on an ad, First Call will record where they came from (in this case it would be the specific practice type name, i.e., Divorce Lawyer Near Me, Criminal Lawyer Near Me, Injury Lawyer Near Me, etc.,). You can view this data in your First Call dashboard.

This data can, in turn, be adapted and integrated into the site’s monthly marketing which can ultimately be used to bring in new traffic and leads. Call Flow also allows attorneys to build custom pages so if a particular keyword has high call traffic– that keyword or phrase can be utilized to further optimize for pages related to that keyword or phrase. This allows attorneys to build interactive experiences for customers in partnership with their SEO team by using this valuable call data.

Ready For More?

We’re excited to onboard existing clients onto the First Page service. If you’re already on an SEO Plan, ask us how First Call can help you. We look forward to a prosperous 2022 with you all and as always, thank you for your continued trust in the First Page team.