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Find Out If Google Local Service Ads Are For You In This Months Newsletter!
August News & Updates
New For Google Ads
What’s New For Google In 2021?
Google Local Service Ads
If you’ve done a search as of late for any service, you likely have seen those three cards that appear at the very top, above the search, and under the search bar. This doesn’t have any impact on your SEO but is a game-changer if you’re looking to boost leads. Google “Local Service Ads” is a brand new service offering to the legal industry that is still in its infancy. Google has opened up this opportunity to all firms in all regions of the USA. So far, these ad types have only been seen in small market areas.,They seem to be testing a couple of factors before unleashing it on the larger markets.
So What Is The Benefit Of Using Google Local Service Ads In Addition To Or Instead Of Google Adwords?
Trust. Beyond just catching a user’s attention on a busy SERP, the ads allow businesses to benefit from Google’s powerful endorsement. See, users trust Google, and its recommendation is backed by more than reputation; The Google Guarantee protects unsatisfied customers for jobs booked through Local Service Ads with a lifetime cap for coverage of $2,000.
Highlight your Positive Reviews & Ratings. Every Local Service Ad includes past customers’ ratings & reviews to help you earn searchers’ trust. Local Service Ads are one of the few ways to ensure your reviews appear on the SERP.
Expand the Reach of Your Paid Search Ads. You’ll notice that Google’s Local Service Ads sit above the Paid Search ads and the Organic listings. That’s because Google Local Service Ads aren’t meant to replace your traditional search ads. Some searchers still turn to Google and expect to visit your website before deciding if you’re the best provider for their business. Even if they don’t convert via Local Search ads, they are prime position on the SERP.
Be Included in Voice Search Responses. Your customers are less likely to open a new tab and type a search query when they’re wrist-deep in their clogged drains! With over 20% of all searches coming from voice search, Local Service Ads are one of the few ways you can make sure that you’re found on the 400 million devices powered by Google Assistant.
No Ads or Keywords to Manage. Paid Search advertisers know that keyword research and ad testing can be never-ending tasks. Luckily, Google’s Local Service Ads require neither! Local Service Ads will automatically trigger when a customer searches for one of the thousands of relevant search terms, be in as broad as “Plumber” or specific as “leaky faucet under sink.” The ad format will automatically be created using information from your business profile
You control your own budget.
You Can Start And Stop At Any Time.
What Does It Look Like In The Real World? Once a user plugs their search term or phrase in, the cards populate at the very top just under the search bar. Unlike Adwords, you are not charged for “impressions” aka, the number of times your card appears.
Desktop and Mobile Views
Customer Leads
If someone calls that number it will ring to your business and you’ll pay a per CALL fee that is determined by Google. The costs I have seen so far have been very reasonable and would make it the second-best way of gaining new clients behind only Google Maps organic listings. The monthly budget IS determined by the client. In other words, we won’t have any control over the cost-per-call but you can manipulate how much you are willing to spend on a monthly basis in order to gain these calls. This is a brand new service and we don’t have much data to pass. But an example I know is a bankruptcy attorney paying just $25 per call when what same client is paying $11 per click. Since a phone call from a potential client is worth substantially more than just a website click, this is a fantastic return on investment.
A Compliment To AdWords
Google AdWords is still a great and viable option but for increased budgets that do well for a short term or long term gain, Google LSA is a nice add-on and compliments AdWords. If you’re interested in learning more, give us a shout or schedule a meeting with us at your convenience. Be advised that GLSA is still fine-tuning its system and experiencing some time and processing delays depending on your area of coverage.
Kindly, First Page Attorney Team
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