October News & Updates
What You Need To Know About Google Reviews
It’s no secret that the First Page team was ahead of our time when it comes to Google Reviews. Existing SEO Customers may remember receiving an email regarding Google Reviews going as far back as one year ago. That is no coincidence as we often try to stay ahead of ourselves and anticipate important changes. Having a decent number of reviews, well-written reviews and recent reviews can afford any business with a nice boost in credibility. Google reviews allow you to showcase your location, services, and key areas of practice for Law Firms.
What Is A Google Review Anyway And Why Are They Important?
1. Brand Trust For Your Law Practice
A Google review is a testimonial for all intents and purposes. It gives your happy clients the ability to share their experiences and speak on your interaction and skills. No matter how many seemingly high-tech websites you come across on the internet when looking for a provider, the general consensus on your final decision is in the reviews for a great population of people. That is not to say that First Page does not focus on on-site mobility, speed, and design, that is to say, that we have always understood that Google Reviews compliments your SEO.
2. Free online exposure and complimenting your SEO
There is no secret to the fact that Google’s unique and complex algorithms can be ever-changing and complicated, to say the least. What we do know and what our team is knowledgeable in is that Google Reviews do have an impact and due to major changes in this summer’s algorithms, reviews are generally a serious player for local SEO. Google’s search algorithms are complex (that’s an understatement). But, there is one thing for sure: Google reviews have an impact on Google’s local search. Your overall rating matters. Along with every tool in the First Page arsenal for local SEO are pre-scripted emails that you can send to your clients with a direct link to your review. We have prepared samples of such emails and provided them to our clients for their own use.
3. Customer Care and Service with Google Business Reviews
One of the great advantages of utilizing your Google Reviews is your own engagement with feedback. Google Reviews allow you to interact with your happy clients and respond to their wonderful reviews. This creates a personal relationship with the viewer who is able to see that there is a human who will care about their case behind the name and title.
4. More Customer Conversions With Google Reviews
Once an interested user is reading through your reviews and building their trust with your practice (one review at a time), the anticipation that you will provide them with the same level of service, care and consideration grow. For example, for a family lawyer, reading that the attorney was compassionate and kind or that every effort was made to fight for what was right is established, the likelihood that the user will click your website or call your office is that much greater. Great reviews, lead to borrowed trust and borrowed trust, leads to conversions.
Don’t Leave Your Google Reviews In The Rearview
You have likely heard the term, “help me, help you”, this is the First Page motto for Google Reviews. We encourage you to gain regular reviews and interact with them when possible. If you need any assistance with Google Reviews, we have a template ready for you to help you along the way.
The First Page Team wishes you all a wonderful Fall
P.s. As you all know, First Page is proud that 99% of our business comes through word-of-mouth but we do welcome any review that you see fit to share on our Google Business page.
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