Is Facebook Ad Marketing Beneficial For Attorneys?
Lawyers are incredibly busy. They are beginning to realize the importance of
getting client leads through online sources, but they don’t have enough time to do
the basics, let alone learn all about Facebook’s advertising platform. That’s where
First Page is a partner who can do the legwork for an attorney, allowing them to
benefit from this niche marketing platform.
Effectively Using Facebook Ads
First Page can use Facebook Ads very effectively for attorneys. Facebook has high targeting capabilities and it is possible to set a budget per day or per click on any lawyers’ Facebook ads that don’t break the bank.
Lead Generation Using Facebook Ads For Attorneys
It is important for lawyers to look at lead generation as one aspect of their overall
marketing and SEO strategy. First Page understands that avenues like AdWords
and Facebook Ads are better than simply trying to engage with clients on social
media.
marketing and SEO strategy. First Page understands that avenues like AdWords
and Facebook Ads are better than simply trying to engage with clients on social
media.
Social media, it is known, is not going to offer quick results if lawyers are only
considering it as an afterthought to compensate for other forms of traditional
marketing that has already become ineffective or yielded diminishing returns
overtime like posting on Twitter.
Facebook Ads Are Different
Facebook ads are different from other forms of online advertising. They should be considered as a completely separate channel from other types of visual and audio ads lawyers come across on the Internet. Facebook users are looking for
lawyers that solve their problems. Lawyers should take advantage of this by clearly speaking to their clients’ needs using Facebook Ads to target those that are looking for answers in the now.
lawyers that solve their problems. Lawyers should take advantage of this by clearly speaking to their clients’ needs using Facebook Ads to target those that are looking for answers in the now.
How can lawyers use Facebook ads?
First Page understands that there are three main elements to any successful
online campaign:
● context,
● content,
● and call-to-action (CTA).
online campaign:
● context,
● content,
● and call-to-action (CTA).
Lawyers need all three components in a Facebook ad if they want to create an
effective one and First Page works with each attorney to develop the best custom
fit ads that work best for them.
Utilizing Target Markets
First, lawyers should understand who their target market is and what kinds of interests those individuals have on Facebook. There is not much point in lawyers paying for ad space if little or no targeted traffic is going to see their ads. Using First Page marketing methods, attorneys don’t have to guess at this, we do it for
you.
you.
Original Content
Secondly, lawyers must create original content that will serve as a lure to get people to click on their ad. Without a high-quality Facebook ad, lawyers risk spending money for no return at all. No worries here as First Page offers original content written by experienced legal writers on our team.
Call To Action
Lastly, it is very important lawyers include a CTA in their ad copy because they want visitors to take some sort of action after clicking on the ad. A CTA does not
have to be limited to a request for a consultation or a phone call – lawyers can ask users what they need help with and offer these individuals whatever solution
the lawyer provides. First Page uses A/B testing in ads to target those particular
ads that work best, including the most favorable CTA.
have to be limited to a request for a consultation or a phone call – lawyers can ask users what they need help with and offer these individuals whatever solution
the lawyer provides. First Page uses A/B testing in ads to target those particular
ads that work best, including the most favorable CTA.
Generate More Leads For Attorneys With Facebook Ads
When lawyers use Facebook ads effectively, they will generate more leads at lower costs compared to other traditional forms of
advertising such as television commercials and print advertisements. They also have the added bonus of being able to target their audience based on geographical location, demographics, and preferences. This is how and where First Page effectively supports attorneys when setting up and managing their Facebook Ads.
advertising such as television commercials and print advertisements. They also have the added bonus of being able to target their audience based on geographical location, demographics, and preferences. This is how and where First Page effectively supports attorneys when setting up and managing their Facebook Ads.
Facebook Ads Are Easier With The Proper Help & Tools
It can be difficult for lawyers to learn how to create Facebook ads, and they will need assistance in creating the right content that will catch the attention of potential clients. This is why lawyers should hire professional marketing firms like First Page that have experience with Facebook marketing.
First Page’s Marketing Team Is Here To Help
There are multiple advantages lawyers get from using Facebook ads which can help lawyers find new clients and grow their law firm. Contact our team today to learn more about how we can help you get started with Facebook Ads. As Always, Thank You For Trusting The First Page Team – We’ll See You Next Month
